The Knocturnal Recently Smashed Mashell Goodluck's FW 2020 Runway Show at NYFW Powered by Lugz & Shea Moisture
23 Feb

The Knocturnal Recently Smashed Mashell Goodluck's FW 2020 Runway Show at NYFW Powered by Lugz & Shea Moisture

Emerging Vincentian designer Mashell Goodluck recently showcased his Fall/Winter 2020 collection in a runway show, presented by The Knockturnal and powered by Lugz and Shea Moisture during New York Fashion Week. Afterwards, guests enjoyed the after party presented by Plush Vodka. Held at White Space Chelsea. 

"The parallels between the two fused to create designs that feel otherworldly and familiar." - M.G.

Goodluck’s FVWL ‘20 Show combined high end street wear with couture. Consisting of many classic pieces the style originally was established in 2014, it was inspired by Goodluck’s St. Vincent roots. With successful shows everywhere from Los Angeles to New York City, the fashion brand brings a positive impact on their young audience. Fashion is the ultimate impressionism and Mashell Goodluck leaves his viewers in attendance at the show in awes with a simple colour palette but interlaced with everything, from quilted elegant dresses to pointy blazers and shiny bubble jackets, the line-up brings an astronomical experience. Beautiful looks served by Jachelle Whiting Makeup Lead Andrea DiSabatino

"My collection is designed to provoke our desire to always search for more,” - M.G. 

“I am inspired by places,  the natural flow of life and architecture. I am endlessly inspired by the ocean full of mystery, power, and sorrow. Ultimately, I want to make fashion that’s as beautiful as a caterpillar’s evolution to a butterfly. However, my driving force will always be island culture and color,” shared Mashell Goodluck. 

“My new collection was motivated by my never-ending adoration and curiosity of the deep ocean and outer space. " - M.G.

Guests in attendedence included; The Knockturnal Founder OJ Williams, TV Personality Delaina Dixon, Actress Tashiana Washington, Love & Hip Hop: New York’s Mamma Jones, Singer Ra[K]ooN, GQ Insider Paris and Stylist Keino Benjamin, Influencer Igee Okafor, Influencer Shameer Khan, Tattoo Artist Bronxink, and Influencer Tizita BelemlayAdditionally, TV personality Stephanie Giang hosted the red carpet throughout the event on behalf of The Knockturnal TV 

The models walked the runway in a beautifully crafted 90s touch thanks to Lugz.

The show was curated by Lugz, Sarina Sweets, Shea Moisture, Tresemme, Pacific Beauty, Plush Vodka, and Co-air Brooklyn with a pristine touch.

The Knockturnal, a firebrand of a journalistic collective, began in June of 2015 with their very first story on Rihanna’s Met Gala after party. Founded with the desire to create a media brand that pushes journalistic boundaries while breaking a rule or two, The Knockturnal has grown into a viable competitor in the digital content space. The uniqueness in the brand stems from their range of editorial coverage. Readers expect to see an off Broadway play one night and be at Kendrick Lamar’s exclusive album release party the next. Their competitive advantage is the unparalleled level of access their executive team brings to the brand. Years of cultivating relationships with publicists, brand managers, and the like have ensured The Knockturnal’s place on red carpets, at galas, and a look inside a socialite’s calendar. That’s the thing about knock – you don’t know what’s hot yet, but they always seem to. 

Follow @Lugz & @TheKnockturnal to keep up with all their latest updates as it's sure to be a spicy year in fashion, art and the business of collaboration.



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